Library Media Services is the central media library for University Libraries and the campus, serving the entire UM community in all subjects and academic levels. In both physical and virtual spaces it supports access to and creation of audio/visual media as data and information. In the world of knowledge, media helps define our collective desire to experience subjects across the disciplines, especially those where seeing and hearing are the primary elements of understanding. The services are: general and research audiovisual collections, media-centric learning and teaching spaces, multimedia production facilities, and staff who are continuously trained to assist users seeking to fully understand and use this multimedia world of information.